UI/UX Dashboard Redesign

At Hive, I worked with PMs, SWEs and Product Designers to redesign the UI/UX for of Hive’s flagship products (Hive Micro) to improve visual design and usability.

What is Hive Micro?

Hive Micro is a website where users complete tasks on/ label content (images, video, audio, text) and get paid.

How it works:

  • Users visit Hive Micro and find jobs with specified tasks e.g. select images with cars, transcribe audio clip into text

  • Users complete a job and the data is used to train Hive’s AI/ ML models to learn, identify and label similar data autonomously

  • Users are paid for their time and completing jobs!

Project introduction

Hive Micro currently presents jobs to users in a standard grid layout with little organization and structure. Working with my product manager, we discovered key business metrics revealed engagement issues on the platform. My design team redesigned the interface of the job listing dashboard to help enhance and improve a user’s search and onboarding experience.

My team

  • My role involved discovery, user research, wire-framing, hi-fidelity designs, prototyping, user testing, dev hand-off

  • In collaboration with 2 Product Designers, PM, SWE team

User research

My team and I conducted user research to learn how our existing customers used the website to search for and complete jobs. We conducted interviews and surveys to gain insights into current workflows, needs and pain points. We also considered the range of customers using our platform from new to seasoned users.

Original design findings

  1. Navigation Difficulties – Users struggled to find jobs they wanted or previously started jobs.

  2. New to Micro-working & Data Labeling – Many users were unfamiliar with data labeling, and the qualification workflow was not intuitive.

  3. Low Personal Investment – Users often left jobs incomplete, had trouble finding past jobs, and felt little loyalty to return.

Ideation

Here are some examples of ideations the team and I considered:

User personas

From user research, we were able to consolidate our user needs, goals and pain points into two main target user personas.

Seasoned user

✅ I try to prioritize high earnings when considering a job.
✅ I like to get better at the work I do to receive more rewards faster.

❌ I’m unable to easily browse jobs offered and find which ones I prefer.
❌ It’s frustrating to miss out on compensation when I’ve put time into a job.

New user

✅ I discover and work on jobs in my spare time.
✅ I’m more interested in jobs familiar with or what peaks my interest!

❌ I can’t remember what jobs I’ve tried before to do similar work.
❌ Micro-working sites are new, overwhelming/ hard for me to understand.

This lead to our main problem statement:

How might we improve job discoverability and engagement so users can easily find relevant tasks, complete their work, and stay active on the platform?

Ideation

Here are some examples of ideations the team and I considered:

Final outcome

After ideating, the team concluded on this final design.

Items considered:

  • Colored “job type” tag, price font hierarchy, progress bar, sequential button

  • Price bolded to stand out above other details

  • Save, progress bar allows users to track jobs, invest more to completion

  • Qualify & Job start button show sequential process & visual indicator

Onboarding new users

We also ideated on how to rework the onboarding sequence. Inserting the onboarding into the dashboard interface allows the user to freely browse or start a tutorial on their own time. The direct 1:1 tutorial to real job design allows the user to better understand the various elements on our website.